Meredith College launches new website

Be sure to stop by the newly designed meredith.edu website which launched earlier today!  Additionally, check out the updated Meredith College Alumnae site at meredith.edu/alumnae.  The new home page is clean, easy to read and user friendly.  Visit the alumnae page for information regarding submitting Class Notes for the Meredith Magazine,  updating your contact information, sending emails via your class List Serv, and making a gift online.   Also at the bottom of the new alumnae home page, you will find a list of upcoming alumnae events.  We hope that you’ll love the new site as much as we do!

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Calling all young alumnae from the class of 2012!

Calling all young alumnae from the class of 2012!

Are you interested in being more involved at your beloved Alma Mater and serving on the Meredith College Young Alumnae Board? If you are a local Raleigh area Meredith College alumna that graduated in 2012, please consider applying for our vacant spot on the Meredith College Young Alumnae Board!

The board requirements and the online version of the application can be found by following this link: http://www.meredith.edu/alumnae/yab-app.htm.

For additional information or to apply, please email Halie Sue Smith ’11 at smithhal@meredith.edu by September 6, 2013.

We look forward to hearing from you soon!

Photo of the Week

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“Cheryl Cox, Caroline Doby and Kelly Holton took a break from a study session conducted dorm style” as noted in the Oak Leaves.  These members from the class of 1992 are pictured enjoying heir freshman year in the residence halls.

This week marks the first full week of classes at Meredith.  The students are busy getting adjusted to their packed schedules and getting into the swing of their fall semester.

Young Alumnae Board Recap: Move in Day

On Saturday, August 17th, members of the Meredith College Young Alumnae Board were on campus to help greet the 420 freshman that moved in on that cool, rainy day. The Young Alumnae Board sponsored their annual Coke Booth where they served free drinks to students, friends, families, & MC staff all assisting with the big move in. “Move In Day is one of the most favorite events that our board participates in. All the girls love to be back on campus to re-live all the new student welcomes, balloon arches, and to witness to how the campus truly is still Going Strong. It’s also nice to be able to give our thanks with some free drinks and meet the future angel alumnae.”

 

– Laura Cox, Young Alumnae Board Chair

 

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Meredith College Going Strong

Meredith College has just launched a multi-year branding campaign called Meredith College Going Strong that will strengthen Meredith’s visibility and reputation as a high-quality academic institution.  The campaign launch began on campus August 12, and will continue to roll out through the academic year. The branding campaign, which provides a unifying overall message and design, communicates a promise that Meredith knows its strengths and the strengths of its students.

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As part of the brand launch, Meredith students, faculty and staff will be able to pick up brand merchandise, and have a chance to win T-shirts, at Going Strong tour stops. Stop by the Going Strong table August 20-22. Times and locations are as follows:
• Tuesday, Aug. 20, 11 a.m. – 1 p.m., Cate Student Center
• Wednesday, Aug. 21, 11 a.m. – 1 p.m., Cate Student Center
• Thursday, Aug. 22, 11 a.m. – 1 p.m. Belk Dining Hall

The Going Strong tour will also be at the Student Services & Activities Fair in Belk Courtyard from 5 – 7 p.m. and at the Summer Reading Program lecture on Wednesday, Aug. 28 in Jones Auditorium from 6- 7 p.m. Brand merchandise will also be provide to graduate students during their orientation sessions.

Meredith College Going Strong conveys messages of
• academic challenge,
• individualization,
• an environment where it’s safe to take risks – and learn from them,
• a strong tradition of educating women, and
• a passion for teaching all students to discover their strengths and grow stronger.

One example of messaging in keeping with the new brand campaign is this admissions recruitment statement:  “At Meredith College, we believe every student has a wealth of natural resources. We’re here to help you find your strengths and make them stronger. Our message is simply this: Wherever you’re going in life, go with your strengths – go strong.”

Branding Campaign to Include Advertising in Variety of Strategic Venues
Another example of Going Strong is the brand video, which can be viewed here.

These messages will be applied in all areas of Meredith College communication, including fundraising and recruitment for undergraduate and graduate programs.

The branding campaign will include advertising in the Research Triangle area, including on broadcast television during local morning newscasts, in The News & Observer, The Triangle Business Journal, and on radio. New Meredith College Going Strong billboards in strategic locations and advertisements in regional magazines are also in the works.

Redesigned meredith.edu
Meredith is launching a fully redesigned website on August 28 to support the Going Strong brand. The new site is built using responsive design, which provides an optimal website experience across devices, including smartphones and tablets.

Other features visitors to new meredith.edu will experience include:
• An increased emphasis on the strength and breadth of Meredith’s academic programs
• Consistent site-wide navigation and
• A comprehensive campus events calendar.

The branding campaign and redesigned website support the goals of the College’s Meredith Forever strategic plan. Learn more at: meredith.edu/strategic-plan.

-Melyssa Allen, Marketing

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