Founders’ Week Challenge

In celebration of Meredith’s 125th Anniversary, alumnae near and far are invited to participate in the Founders’ Week social media challenge. Check out the photo prompts below. We can’t wait to see all of your pictures next week!

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Join us in celebrating 124 years of Going Strong!

124 years

Going Strong Week will be held February 23-27, 2015, culminating in Founders’ Day on Friday, February 27. Whether you are in the Raleigh area or abroad, we encourage alumnae to join us in celebrating 124 years of Meredith College Going Strong! To participate, please post your photos to the alumnae Facebook page or your personal Instagram account. Tag posts with #mcgoingstrong.

Monday: Meredith Spirit – show your spirit by wearing Meredith or Going Strong apparel.

Tuesday: Meredith Going Strong at Work – share a photo that illustrates your career.

Wednesday: Meredith College Worldwide Wednesday – share a photo that represents the place where you live, where you are from, or where you studied abroad while at Meredith.

Thursday: Throwback Thursday – post a #TBT from your time at Meredith College.

Friday: Celebrate Meredith Founders’ Day – share a photo of something that symbolizes Meredith for you, like the Meredith class ring, diploma, or any symbol of what Meredith means to you.

For each photo posted on the alumnae Facebook page, an alumna will be entered into a prize drawing. Post something each day for more chances to win!

The Class of 2014 is Going Strong

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This weekend, we will officially welcome members of the Class of 2014 into the Alumnae Association.  Like those that have come before them, members of the Class of 2014 are Going Strong.   The Marketing Office has created a playlist that highlights some of our strong seniors and their strong stories.  Enjoy!

http://www.youtube.com/playlist?list=PLCO8eCrjvTaarEca1O8T_WKGFSOMSIvEc

Meredith College launches new website

Be sure to stop by the newly designed meredith.edu website which launched earlier today!  Additionally, check out the updated Meredith College Alumnae site at meredith.edu/alumnae.  The new home page is clean, easy to read and user friendly.  Visit the alumnae page for information regarding submitting Class Notes for the Meredith Magazine,  updating your contact information, sending emails via your class List Serv, and making a gift online.   Also at the bottom of the new alumnae home page, you will find a list of upcoming alumnae events.  We hope that you’ll love the new site as much as we do!

alumnae page 1

 

alumnae page 2

Meredith College Going Strong

Meredith College has just launched a multi-year branding campaign called Meredith College Going Strong that will strengthen Meredith’s visibility and reputation as a high-quality academic institution.  The campaign launch began on campus August 12, and will continue to roll out through the academic year. The branding campaign, which provides a unifying overall message and design, communicates a promise that Meredith knows its strengths and the strengths of its students.

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As part of the brand launch, Meredith students, faculty and staff will be able to pick up brand merchandise, and have a chance to win T-shirts, at Going Strong tour stops. Stop by the Going Strong table August 20-22. Times and locations are as follows:
• Tuesday, Aug. 20, 11 a.m. – 1 p.m., Cate Student Center
• Wednesday, Aug. 21, 11 a.m. – 1 p.m., Cate Student Center
• Thursday, Aug. 22, 11 a.m. – 1 p.m. Belk Dining Hall

The Going Strong tour will also be at the Student Services & Activities Fair in Belk Courtyard from 5 – 7 p.m. and at the Summer Reading Program lecture on Wednesday, Aug. 28 in Jones Auditorium from 6- 7 p.m. Brand merchandise will also be provide to graduate students during their orientation sessions.

Meredith College Going Strong conveys messages of
• academic challenge,
• individualization,
• an environment where it’s safe to take risks – and learn from them,
• a strong tradition of educating women, and
• a passion for teaching all students to discover their strengths and grow stronger.

One example of messaging in keeping with the new brand campaign is this admissions recruitment statement:  “At Meredith College, we believe every student has a wealth of natural resources. We’re here to help you find your strengths and make them stronger. Our message is simply this: Wherever you’re going in life, go with your strengths – go strong.”

Branding Campaign to Include Advertising in Variety of Strategic Venues
Another example of Going Strong is the brand video, which can be viewed here.

These messages will be applied in all areas of Meredith College communication, including fundraising and recruitment for undergraduate and graduate programs.

The branding campaign will include advertising in the Research Triangle area, including on broadcast television during local morning newscasts, in The News & Observer, The Triangle Business Journal, and on radio. New Meredith College Going Strong billboards in strategic locations and advertisements in regional magazines are also in the works.

Redesigned meredith.edu
Meredith is launching a fully redesigned website on August 28 to support the Going Strong brand. The new site is built using responsive design, which provides an optimal website experience across devices, including smartphones and tablets.

Other features visitors to new meredith.edu will experience include:
• An increased emphasis on the strength and breadth of Meredith’s academic programs
• Consistent site-wide navigation and
• A comprehensive campus events calendar.

The branding campaign and redesigned website support the goals of the College’s Meredith Forever strategic plan. Learn more at: meredith.edu/strategic-plan.

-Melyssa Allen, Marketing

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